New Kenseth commercial for the 500
Gatorade 'Origins' Campaign Visits Victory Lane to Tell Story of How Revolutionary In-Car Drinking System Fuels Stock Car Champions
Matt Kenseth, Buddy Baker and Keith Jackson Star in the True Story of How Gatorade is Helping to Defeat Dehydration on the Race Track
DAYTONA BEACH, Fla., Feb. 15 /PRNewswire/ -- After placing a spotlight on football's gridiron and the grueling Ironman race course, Gatorade focuses in on the checkered flag in the most recent installment of the documentary-style "Origins" ad series, which recounts authentic stories in which Gatorade made a difference for athletes. The new 60-second spot, which debuts February 19th during the 2006 Daytona 500 on NBC, tells the true story of the Gatorade Sports Science Institute's work with Matt Kenseth and other drivers to help them understand their unique hydration needs, and how this research led to the development of the Gatorade In-Car Drinking System (G.I.D.S.), the most highly advanced in-car hydration system ever used in the sport of stock car racing.
The new spot, called "G.I.D.S.," recounts Kenseth's hydration struggles, his dehydration related crash at Charlotte in 1999 and how testing at the Gatorade Sports Science Institute (GSSI) coupled with the development of G.I.D.S. was a driving force behind his 2003 points championship. Along with Kenseth, the spot features former driver and broadcaster Buddy Baker, who was announcing the race during Matt's crash in 1999; Dr. Bob Murray, an exercise physiologist and director at the Gatorade Sports Science Institute, who helped design G.I.D.S. and was the architect behind Matt's personalized hydration strategy; and a stock car emergency medical technician, who has witnessed the results of driver dehydration first-hand. Legendary sports broadcaster, Keith Jackson, who has narrated every spot in the "Origins" series, is back to tell this incredible story.
Read entire article here
Matt Kenseth, Buddy Baker and Keith Jackson Star in the True Story of How Gatorade is Helping to Defeat Dehydration on the Race Track
DAYTONA BEACH, Fla., Feb. 15 /PRNewswire/ -- After placing a spotlight on football's gridiron and the grueling Ironman race course, Gatorade focuses in on the checkered flag in the most recent installment of the documentary-style "Origins" ad series, which recounts authentic stories in which Gatorade made a difference for athletes. The new 60-second spot, which debuts February 19th during the 2006 Daytona 500 on NBC, tells the true story of the Gatorade Sports Science Institute's work with Matt Kenseth and other drivers to help them understand their unique hydration needs, and how this research led to the development of the Gatorade In-Car Drinking System (G.I.D.S.), the most highly advanced in-car hydration system ever used in the sport of stock car racing.
The new spot, called "G.I.D.S.," recounts Kenseth's hydration struggles, his dehydration related crash at Charlotte in 1999 and how testing at the Gatorade Sports Science Institute (GSSI) coupled with the development of G.I.D.S. was a driving force behind his 2003 points championship. Along with Kenseth, the spot features former driver and broadcaster Buddy Baker, who was announcing the race during Matt's crash in 1999; Dr. Bob Murray, an exercise physiologist and director at the Gatorade Sports Science Institute, who helped design G.I.D.S. and was the architect behind Matt's personalized hydration strategy; and a stock car emergency medical technician, who has witnessed the results of driver dehydration first-hand. Legendary sports broadcaster, Keith Jackson, who has narrated every spot in the "Origins" series, is back to tell this incredible story.
Read entire article here
posted by at 2/15/2006 10:36:00 PM
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